Archive for the ‘Multicultural Marketing’ Category
Each year, besides predicting what will happen in the coming 12 months, we review what we thought would happen in the prior year. How many of our predictions from December 2008 came true? Let’s take a look.
The Wall Street Journal reported last week that automobile manufacturer Volkswagen AG’s Audi unit has been affected by the global economic downturn. However, instead of suffering the negative fate of most of its rivals, Audi has experienced precisely the opposite — achieving impressive revenue milestones quarter after quarter. What’s translation got to do with this? [...]
People often ask us which commercial market is the most advanced when it comes to viewing linguistic diversity as a boon instead of a bane. Language service providers (LSPs) in other countries often point to the United States, which in 2010 will support an estimated market of US$765 million for telephone interpreting services, largely generated [...]
Twitter announced last week that it would be making its site available in French, Italian, German, and Spanish (collectively known in the language services industry as “FIGS“). As countries in the northern hemisphere head into winter, is the blue bird migrating to other markets in search of a warm reception? |
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