Twitter announced last week that it would be making its site available in French, Italian, German, and Spanish (collectively known in the language services industry as “FIGS“). As countries in the northern hemisphere head into winter, is the blue bird migrating to other markets in search of a warm reception?

Last month, the Washington Post reported that Dell earned US$3 million in web sales from Twitter followers, making the company one of the first recognizable brands to turn its online cadre of followers into a tangible source of revenue. Dell occupies a coveted spot on the list of the 100 companies with the largest follower […]

… that is the question. Recently, we’ve noticed two reports of companies claiming that “it just isn’t worth it” to have websites in other languages. Last week, the New York Times profiled several web-based businesses that elected to decrease or eliminate their web presence in some parts of the world, in spite of popularity in […]

On the newly inaugurated U.S. President’s second full workday, he flexed some linguistic muscle, speaking with a State Department worker in Bahasa Indonesia, which he learned while living in Jakarta as a child. The 44th president follows in the footsteps of earlier multilingual commanders-in-chief, such as Jefferson, Adams, and Hoover. Now that the crowds of […]