Archive for the ‘International Marketing’ Category
Last week Apple chairman Steve Jobs announced first-quarter revenue of US$13.5 billion, blowing past analyst estimates of $12.97 billion. With the recent launch of the iPad and the continuing contribution of the iPhone to the numbers, Jobs allowed “we’re thrilled to report our best non-holiday quarter ever.” Given the blow-out numbers, financial analysts focused on [...]
While established players Lingotek, Lionbridge, Sajan, SDL, and Welocalize continue to make noise about crowd-in-the-cloud translation management, upstart entrepreneurs are jumping into the fray with innovative technologies modeling new approaches to crowd and cloud-based translation systems. Most are web-resident applications (metaphorically “in the cloud”) but several go further, deploying literally in cloud-computing architectures such as [...]
SDL announced another technology purchase last week to further deliver on its strategy to be a one-stop-shop for global content management tools. Its acquisition of Amsterdam-based Fredhopper will enable it to be a player in global e-commerce solutions.
Finding that many of the visitors to Barnum’s American Museum in New York City would stay longer than they were wanted and thus keep new customers from entering (and paying), P.T. Barnum famously posted signs “This way to the egress.” His less sophisticated visitors would go in search of the exotic creature, only to find [...] |
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