Archive for the ‘International Marketing’ Category

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Twitter announced last week that it would be making its site available in French, Italian, German, and Spanish (collectively known in the language services industry as “FIGS“). As countries in the northern hemisphere head into winter, is the blue bird migrating to other markets in search of a warm reception?

 
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… that is the question. Recently, we’ve noticed two reports of companies claiming that “it just isn’t worth it” to have websites in other languages. Last week, the New York Times profiled several web-based businesses that elected to decrease or eliminate their web presence in some parts of the world, in spite of popularity in […]

 
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The John Cook School of Business at Saint Louis University (SLU) launched a new course in its Executive Education Program, offering a certificate in web globalization management. The 110-hour self-paced, online program was designed for both professionals and executives by SLU’s Dr. Nitish Singh. While a Google search on global MBA turns up a slew […]

 
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Where did 2008 go? For those of us in the United States, it was mainly a blur of the permanent campaign for President, with dozens of contenders methodically whittled down to just two candidates. The election took place against a backdrop of troubling economic news. In light of market conditions, we downsized our Crystal Ball […]