This year’s U.S. election campaign has begun echoing the core economic theme from Bill Clinton’s successful 1992 run for the presidency — “it’s the economy, stupid.” Meanwhile, second-quarter results from major American companies underscore our advice on how to recession-proof your business — seek opportunity abroad while your economy is in the doldrums.

Are you missing out on international sales because you cannot accept the payment options that your global customers want to use? We’ve found that people won’t buy what they don’t understand. The corollary is that they won’t buy what they can’t pay for. No, this isn’t about tight credit, but rather the ability of people […]

What are the best practices for going global with direct marketing? We led the Direct Marketing Association’s Fundamentals of International Marketing seminar along with the DMA’s Charles Prescott and WorldVu’s Merry Law.

While there is no evidence yet online, Google has announced its Translate tool will now support Hindi, Tamil, Telugu, Kannada, and Malayalam, the most widely spoken languages on the sub-continent. Google search has been available for some time in 5 Indic languages, as well as sprinkling of other functions, such as posting text scraps in […]