Finding that many of the visitors to Barnum’s American Museum in New York City would stay longer than they were wanted and thus keep new customers from entering (and paying), P.T. Barnum famously posted signs “This way to the egress.” His less sophisticated visitors would go in search of the exotic creature, only to find […]

We’ve written before about the wide gap between those members of the translation community who fear technology and those who embrace it.  Some critics say that efforts to automate or digitize any aspect of the translation process cannot possibly have the best interests of humans at stake. A recent announcement from Google proves the opposite […]

Last week, Common Sense Advisory interviewed Juhani (Karl-Johan) Lönnroth, Director General of the European Commission’s translation service, which boasts an impressive 2,500 employees and translates two million pages of content per year across 506 language pairs. Some critics accuse the Directorate General for Translation — the largest service in the entire E.U. — of inefficiencies […]

GALA, the Globalization and Localization Association, kicked off the language conference season with its first-ever event last week in Cancun, Mexico. The organizers encouraged the speakers to think “big” and address technical and business matters from the perspective of the industry at large, not just from their own corporate or personal view. They generally […]