Archive for the ‘Culture & Globalism’ Category
In the build-up to the 2008 summer games, the Beijing Olympic planning committee and its host country have devoted significant attention to language issues. Here are just a few of the ways in which language needs for the expected half a million tourists have been addressed so far: Signs and slogans. The municipal government put up […]
Reporters must be objective. Judges have to be impartial. Referees cannot take sides. But what about interpreters?
When you think about countries with a booming demand for language services, places like Uganda and Sri Lanka may not be top of mind. However, these nations are experiencing a phenomenon that has become quite common in immigration-”friendly” Europe and the Americas — an increased need for multilingual communication. While the trend may be […]
What are the best practices for going global with direct marketing? We led the Direct Marketing Association’s Fundamentals of International Marketing seminar along with the DMA’s Charles Prescott and WorldVu’s Merry Law. |
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