Archive for the ‘Business Globalization’ Category
Each year, besides predicting what will happen in the coming 12 months, we review what we thought would happen in the prior year. How many of our predictions from December 2008 came true? Let’s take a look.
The Wall Street Journal reported last week that automobile manufacturer Volkswagen AG’s Audi unit has been affected by the global economic downturn. However, instead of suffering the negative fate of most of its rivals, Audi has experienced precisely the opposite — achieving impressive revenue milestones quarter after quarter. What’s translation got to do with this? […]
In a February 2005 report on multicultural marketing, we highlighted the importance of customer relationship management (CRM) software in improving the quality of interactions with multilingual clients and prospects. Last month, machine translation supplier Language Weaver and newly-minted translation management system (TMS) provider Sajan announced multilingual support for RightNow Technologies’ CRM solution at the latter’s […]
Twitter announced last week that it would be making its site available in French, Italian, German, and Spanish (collectively known in the language services industry as “FIGS“). As countries in the northern hemisphere head into winter, is the blue bird migrating to other markets in search of a warm reception? |
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