Archive for March, 2009
In January, we predicted that the United States Department of Justice (DOJ) would begin taking a stronger stance on language issues under the Obama administration (”Title VI Enforcement to Grow under Obama,” Jan09). Two months later, this assertion is already proving to be true. This week, as federal agencies prepare to hand out funds […]
Small software companies with expensive, complex, enterprise-class software struggle to find effective, cost-efficient marketing strategies they can afford to implement. One challenge is that marketing efforts may draw the interest of buyers that don’t match the target profile. These companies don’t have staff to answer phone calls from ill-matched prospects that won’t, in the end, […]
Livemocha, which bills itself as the world’s largest online community of language learners, this week announced a strategic partnership with Pearson, a major international textbook publisher. In the first of what it plans as a series of partnerships with other content producers, Livemocha will bring Pearson’s English-learning content to its language training and learning site.
Last month, Austin-based language service provider McElroy Translations announced that it had promoted its Chief Editor to Chief Language Officer, a new title in the constellation of corner-office executives. If the title catches on, the company’s new “CLO” will have to fight for his abbreviated moniker with the Chief Learning Officer sitting down the hall. […] |
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