Archive for July, 2008

29
Jul
Nataly Kelly 29 July 2008
Filed under (Culture & Globalism)
2 pepper rating

In the build-up to the 2008 summer games, the Beijing Olympic planning committee and its host country have devoted significant attention to language issues. Here are just a few of the ways in which language needs for the expected half a million tourists have been addressed so far: Signs and slogans. The municipal government put [...]

 
24
Jul
Donald A. DePalma 24 July 2008
Filed under (Business Globalization, International Marketing)
3 pepper rating

This year’s U.S. election campaign has begun echoing the core economic theme from Bill Clinton’s successful 1992 run for the presidency — “it’s the economy, stupid.” Meanwhile, second-quarter results from major American companies underscore our advice on how to recession-proof your business — seek opportunity abroad while your economy is in the doldrums.

 
2 pepper rating

Are you missing out on international sales because you cannot accept the payment options that your global customers want to use? We’ve found that people won’t buy what they don’t understand. The corollary is that they won’t buy what they can’t pay for. No, this isn’t about tight credit, but rather the ability of people [...]

 
2 pepper rating

Earlier this week, the European IT and Certification Institute, a for-profit limited liability company that is also developing translation management software, sent an e-mail blast about its List of High Quality Translation Companies. According to the Institute, the goal of the list is “to promote translation companies which have implemented either standard ISO 9001:2000 or [...]