Multicultural marketing and legal concerns are no longer just about Latinos. U.S. presidential candidate John McCain (one of dozens) questioned the advisability of a Muslim U.S. president. Accustomed to a Christian tradition, most Americans don’t know how to think about Muslims in their midst. The last few months have seen some friction points, mostly caused by people trying to practice their faith and live their lives in a secular world. Multicultural marketing and legal concerns are no longer just about Latinos in the States — the discussion now includes the approximately 5.2 million Americans who identify themselves as Muslims.