2007 August 08 | Global Watchtower™

Archive for 8 August 2007

Aug

Harry Potter and the Swamped Global Brand Manager

Donald A. DePalma 8 August 2007
Filed under (Translation Technologies, Culture & Globalism)

The debut of J.K. Rowling’s latest novel underscores a big problem faced by global brand managers – how can you synchronize the global release of a product?

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