Several companies have adopted the Localization Maturity Model (LMM) to benchmark their journeys to a functional localization organization. One supplier has even illustrated the model as an aid to improving customer interactions.

After learning how they could apply the maturity model to their client relationships, staff members at the Moravia Worldwide office in Rosario (Argentina) developed a poster (see photo) to decorate their project management area. This visual aid reminds them that clients require special treatment that reflects their needs at their stage of LMM evolution. We at Common Sense Advisory are very proud of their initiative — we plan to publish the poster (and refrigerator magnet) for members of our research program. If you haven’t had the opportunity to read the full report, you can read a summary of the LMM in the October/November 2007 issue of MultiLingual magazine.

But enough about us. Moravia also announced last week the appointment of Véronique Ozkaya as Chief Sales Officer, with overall responsibility for the company’s global business services development. Language industry veterans will remember her from the Lionbridge days in Ireland and in the south of France, where she sported the maiden name of Véronique Blanchon.