Archive for 5 July 2005

05
Jul
Renato S. Beninatto 5 July 2005
Filed under (International Marketing, Culture & Globalism)
1 pepper rating

With the beauty and personal care industry increasingly global — and U.S. exports soaring — foreign translations are needed more than ever. Marketing experts say manufacturers are seizing the moment to enhance their packages with non-English phrases, words, accents and suffixes — not just to inform but to catch the U.S. consumer’s eye and to make products appear more sophisticated and successful.