What are the best practices for going global with direct marketing? We led the Direct Marketing Association’s Fundamentals of International Marketing seminar along with the DMA’s Charles Prescott and WorldVu’s Merry Law. Read the rest of this entry »

Last week, Language Line Services announced the results of its latest forum on medical interpreter certification. Switching things up from last year’s Boston location, the event took place on the opposite side of the country in Portland, Oregon, one of a growing number of states with formal programs for medical interpreter certification. As usual, when the market leader in the telephone interpreting space makes a move, the industry mumbles, rumbles, and grumbles. Key players and competitors reacted with a mixture of questions about what the over-the-phone interpretation (OPI) provider is doing about certification — and what it might do in the year to come. Read the rest of this entry »

While there is no evidence yet online, Google has announced its Translate tool will now support Hindi, Tamil, Telugu, Kannada, and Malayalam, the most widely spoken languages on the sub-continent. Google search has been available for some time in 5 Indic languages, as well as sprinkling of other functions, such as posting text scraps in these languages on Orkut profiles. Read the rest of this entry »